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We aren’t a superstitious lot at Elsewhere. As a rule. But a decade after we brought Misfortune Cookies onto the market, we have seen Climate Change increase, wars escalate, democracies become divided and now a pandemic. 

In Misfortune Cookies, we didn’t foretell any of that, we were just making jokes about improbable lucky numbers, too many children and partners that know all, but just in case there is something in this ancient Chinese tradition, there’ll be no more bad juju from us for a while.

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